Monday 24 September 2012

I Am A Panasonic Intelligent Living Mum!

Panasonic is the largest consumer electronics company in the world, and as of 2012 they have over 15,000 categories of different products available to help make daily life for you and I more simple.

Panasonic is renown for their variety of electronics from televisions to stereos but do you know all about their great selection of home appliance products?

Whether you are familiar with this exciting selection or not over the next 12 months I will be telling you all about them. You see I have been chosen to take part in the very exciting Panasonic Intelligent Living Mums Project.

In this programme I will be taking part in a series of workshops that will be focusing on applying the advanced technology that is available in Panasonic products to real life situations. Being Mummy to Leo I always have a constant need for cleaning up the many messes that he is always creating, so this project is going to be a real eye opener.

The workshops will bring together the full Home Appliances range from microwave ovens, bread makers (everyone's favourite!) small kitchen appliances, irons, washing machines, tumble dryers, vacuum cleaners, refrigerators and personal care products. There really is a vast range dedicated to making our lives that little bit more simple.

Panasonic have chosen 10 Mum's and their blogs for this project, and last Thursday I had the pleasure of meeting the entire team for the very first time. I travelled to Bracknell where the Panasonic Head Office is based and we were warmly welcomed. It has to be said that the Panasonic Offices are as impressive as you would invision them in your minds eye. There are impressive televisions mounted on the walls and they even have their own Costa Coffee available in their canteen, that for me was enough reason to not return to my place of work!

The day was such an eye opener and it was lovely to see how dedicated everyone was. What I really loved was the room dedicated as a museum to past Panasonic products that in today's current technology age would be classed as retro to say the least. When I stepped into this room it was like stepping back in time, the very first double plug adapter, video cameras and mobile phones. It was truly fascinating, as I looked around I could see old VHS players that dated back to my childhood, and I realised that Leo would never know this kind of technology.

The day was spent with very informative members of the Panasonic team, and a big part of our introduction to the exciting Panasonic world was John Hardy, the Sales and Marketing Director. John was more than happy to answer any questions that we had and also fill us in on how the Panasonic company came to be all that it is today.

Panasonic was founded back in 1917 in Japan by a man named Konosuke Matsushita, it was fascinating to see how the company still operate on the same principals today as Konosuke did back in the very beginning. It was clear to me that Panasonic's main aim is to improve people's lives with helpful products that make their customer's lives easier.

It was great to see all of the Home Appliance Products that Panasonic have been working hard on and a few of my favourites were the very smart looking fridge freezer with touch screen dials for all of the controls, the washing machine and tumble dryer and of course not to forget the bread maker.

Their bread maker has actually won the Which Best Buy and is endorsed by the Good Housekeeping Institute. Which have talked about one negative point about this coveted bread maker and that is the fact that there is no viewing panel on the top. Having listened to the reasoning behind this it is clear to me that this is not a negative point, but a positive point. The reason for the bread maker not boasting a viewing window is because it will cause condensation. Condensation that will then fall back onto the dough which will ruin the loaf of bread.

All the Intelligent Living Mum's were asked to bring along a stained item of clothing so that they could work their magic on it. On a normal day in this household we have stains here there and everywhere, but on the one day I require Leo to have dirtied his clothes, he doesn't. So I went through some of Leo's old clothes looking for a suitable item that I could stain up myself. Once this item was located I took the bottle of ketchup in my hand, and I set to work on making a stain. I have to admit, this was very therapeutic!

We each handed over our stained item of clothing, I was pleased to see that I was not the only one who had sunk to the level of staining the item myself, and they were placed in the washing machine so that the magic could be worked on them. Many of the stains vanished completely, but then some of us had gone to extreme lengths and we had a few faint stains left over, however I think if it was given another spin then the ketchup would well and truly come out.

Panasonic's Home Appliance team cooked up a fantastic lunch in their fully functional kitchen using all of their products. The Bread Maker provided us with a number of different loaves of bread, all equally as tasty and delicious, not to mention the home made pizzas, banana loaf and cakes.

I have returned home with a fantastic goodie bag that included a new recipe book that I am looking forward to cooking up some new recipes with, and a new Panasonic HX-DC2 Dual Camera to put to the test over the next 12 months as we carry out product reviews of their new range and meet for product demonstrations at the Panasonic head office itself!

I am very excited to be included in this exciting project and I look forward to sharing this experience with you all. Please pop over to the other Intelligent Living Mum's blogs and say hello!

Claire at The Lazy Girl's Guide to Life 
Emma at Mummy.. Mummy.. mum! 
Filipa at Gourmet Mum 
Lucinda at Bakes Books And My Boys 
Marianne at Maris World 
Monika at Mum On The Brink 
Penny at  Are Residence 

Ruth at Geek Mummy
Sara at Walking With Angels 

Many thanks to Panasonic for such a great day and it was lovely to meet you all ladies, I look forward to our next get together at Christmas time!


  1. OMG - You lucky thing! How do you get involved in ALL the cool things like this? #Jel lol xxx


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