Tuesday 17 September 2013

iCandy Turns 80 Years Old

I was recently invited along to a very prestigious party. A party to celebrate iCandy’s 80 years within the design and nursery sectors. 80 years is such a big achievement and I am sure you will agree that it is definitely something to be proud of, and proud iCandy are. Their pride shines out from each and every product they release into the market place, and their new 2014 models definitely schmooze pride along with the un-deniable quality that we all expect.

I have always loved the iCandy range, so being invited along to see the brand new designs was a very exciting moment!

I was amongst the likes of VIP guests Emilia Fox, Jodie Kidd, Jasmine Guinness and Imogen Thomas. The evening gave me chance to leave my Mummy clothes at home, along with the nappy bag. Swap in my everyday attire for a glitzy dress and some fancy shoes and go and mingle with lot’s of exciting people. iCandy pulled out all the stops for this historic celebration and a red carpet lined the way into One Marylebone where the atmosphere was electric in anticipation of the night ahead.

I soon found myself with a glass of champagne in hand and a canapé in the other, as I stood eyeing up the selection of new pushchairs on display. iCandy is famous for it’s single footprint double pushchair, and having now seen one up close and personal I can certainly see why it is so desirable. Doubles are renowned for being big and bulky, and iCandy have provided a travel solution that completely re-writes your expectations of a double pushchair.

Over 300 guests descended upon One Marylebone to witness the un-veiling of the new collection and celebrate iCandy’s Birthday. It was also a party to mark the beginning of a very special relationship between iCandy and The Lullaby Trust. A cheque of £5,000 was presented to the Lullaby Trust who provide specialist support for bereaved families and anyone affected by the sudden death of an infant. The Lullaby Trust perform research and educate parents on how best to keep their babies safe during sleep.

I personally think that this new relationship is a perfect match, and I am so pleased to see such an active input into such a crucial cause. As parent’s the work that Lullaby Trust does is close to everyone’s hearts.

iCandy presented guests with a very visual cat walk show, complete with grass runway, trees and nature inspired displays. The show kicked off with a set by Whinnie Williams before the iCandy’s Managing Director Martin Boyle stepped on stage to announce the official partnership between iCandy and the Lullaby Trust, and even taught me a thing or two about the prestigious nursery company. Did you know that iCandy was named after Candy…the family pet dog!?

As the evening progressed, the moment everyone had been waiting for descended upon us. An entourage of models strutted down the cat walk one after the other with next seasons up and coming pushchair designs. Vibrant colours shone out against the vibrant white of the models attire, and the audience’s attention was captivated.

We were given a sneak peak into the new debut luxury bags collection, that have been designed by ex-Mulberry designer Janet Collin.

The finale of the show had been reserved for the up and coming design ‘The Raspberry’. It is already tipped to be the new iconic pushchair with it’s release in 2014. I have to say that it looks beautiful, and is a completely new design to iCandy in comparison to anything else they have ever released into the market.

 As if the evening had not been splendid enough, guests were treated to tasty cupcakes from no one other than Fiona Cairns, the baker who baked the wedding cake for the Royal Wedding back in 2011.

I managed to sneak a Royal cupcake back home for Leo, who very much enjoyed it. I was hoping that it would be enough to get me back in his good books for leaving him over night, but I needn’t have worried. I was immediately accepted back into his coveted trusted circle.

iCandy are all geared up to continue to wow parents for 2014, and I am so pleased that I got to witness such a special evening with the team.

Happy 80th Birthday to the iCandy team and I continue to look forward to seeing what else is tucked up their sleeves. 

Disclaimer: I was invited along to the birthday bash and was very excited to share their birthday news with you all. This post includes a featured link.


  1. Yes I agree that to maintain a status for 80 years is quite an achievement so I congratulate icandy for this. I would I also like to congratulate you for being a VIP guest there in the party.


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